Email Marketing Campaigns

Email Marketing is a form of direct marketing which uses email as a path for communicating or direct advertising to an audience. Compared to other media investments such as direct mail or printed newsletters, email marketing has a relatively low cost. An exact return on investment (ROI) can be tracked and has displayed a positive response.

Email Marketing Best Practices

• Have updated Email list
• Relevant Content
• Schedule Email frequency
• Know optimal Day & Times to send emails
• Use Company Name in Email Address
• Include both Plain Text and HTML
• Don’t use all caps or multiple exclamation marks within your subject line

How To Use

Directly marketing a commercial message or product to a group of targeted consumers using email. In the broad sense, emails sent to potential & current customer would be considered an email marketing campaign. It usually involves using custom created emails to send ads, request business, or solicit sales or donations, and any email communication builds loyalty, trust or brand awareness.