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What is Search Engine Marketing
- Search Engine Marketing
- Search Engine Marketing or SEM, is a form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine result pages through the use of paid placement, contextual advertising, and paid inclusion. The industries top organization also includes search engine optimization in its definition. The New York Times defines SEM as “the practice of buying paid search listings”. As far as market structure goes, In 2006 North American advertisers spent $9.4 billion on search engine marketing. This was a 62% increase from the prior year and a 750% increase over the 2002 year. The largest SEM vendors are Google Adwords, Yahoo Search Marketing and Microsoft Adcenter.






